Written by Tyrone Bruinsma
-Trailers for real movies (no parody or fan trailers)
-Movies do not have to be already released
-Films do not have to be as good as the trailer
-It has to be the trailer that is being judged
-Any official trailer counts
-Only one instance of a franchise or director (Different franchise continuities are permitted)
10. NIGHTMARE ON ELM STREET (Dir. Samuel Bayer. Released 2010)
So by all accounts, this actual film is pretty bad and don’t kill me when I say I haven’t seen the original series, only Freddy V.S Jason. But I will say that this trailer sells the creepy atmosphere, nightmarish execution and some of the nasty visuals I want from a horror movie. Also Jackie Earl Haley is amazing as Freddy in the terrifying sense (don’t hate me Robert Englund fans-he’s good) and the liens of dialogue he’s given do put me on edge. I think the use of slower pacing at first to rapid editing towards the end while showing enough gore and jump scares to get me invested. Regardless of the film itself, I love this trailer.
9. THE MAN WITH THE IRON FISTS (Dir. RZA. Released 2012)
I feel like I should watch more Kung Fu films, because this obvious homage to the classic ones is so much fun. Also even though Eli Roth is a guy I should like but don’t, this might be the best thing his name has been attached to. The trailer sells this epic Kung Fu story of multiple factions and characters so we can have awesome things like: Lucy Lui throwing flying fan blades, Russel Crowe as a cowboy type, Rick Yune as a dude with razor sharp armour, the RZA as a dude with the eponymous metal fists and Dave Bautista as a man literally made of metal. Also you have sexy girls, fun word play and gore-easiest way to sell me on a movie.
8. PROMETHEUS (Dir. Ridley Scott. Released 2012)
This is one of the most terrifying and atmospheric trailers that got everyone’s attention. Granted it promises a lot, but it’s great. Going back to how the original Alien was marketed with a droning score and brief flashes, Prometheus creates a beautiful and terrifying world. The visual are everlasting in ones mind, the horror and tension is palpable and that score is to die for. Plus the brief uses of dialogue makes them hang more prominently. I still love re-watching this trailer to see how horror is done.
7. ALADDIN (Dir. Ron Clements, John Musker. Released 1992)
While I saw the movie before seeing any trailer, this Aladdin trailer is really fun and brings me the joy of the original film. The music, adventure, danger, romance, comedy and fun are all in-tact. It is pretty much the original film all tied into a neat little bow, plus having the announcer tell you the story feels delightfully nostalgic and childhood memories of seeing other trailers rushes back. It’s basically a happy pill in a video.
6. JURASSIC PARK (Dir. Steven Spielberg. Released 1993)
Again, I saw the movie before the trailer: but I have one of those special edition all Jurassic Park movie packs and I scanned through the behind the scene stuff at least a hundred times and saw the trailers for the first three films and this one always stuck out to me. It’s pretty much a condensed version of the movie: first it’s whimsical and wonderful, then it turns into a scary monster movie. The wonderous John Williams score breaks down into a tension building rhythm and you’ve got me hooked like when I watch the film.
5. GODZILLA (Dir. Gareth Edwards. Released 2014)
This has a lot of the same qualities of the Prometheus trailer: moody, visually arresting and selling me on very few words. That HALO jump to a score piece from 2001: A Space Odyssey (which would be used in the eventual film) then going to tension building scenes of destruction and action…before cutting to the reason I saw this film-a dusty silhouette and the roar of Godzilla in all his glory. The best trailers at the end of the day appeal to your most inner likes, and this did that. Love the movie, love the trailer.
4. BATMAN RETURNS (Dir. Tim Burton. Released 1992)
I’m a Batman fan and of the original 4 Batman films…this trailer was what excited me most. The monstrous Penguin, sexy Catwoman and awesome Batman to the tune of explosions, punching and a truly epic score and narrator is what hooked me as a kid. I can see why this would be considered inappropriate for a child (mostly the sexuality on display), but it’s batman doing awesome things in a world with an aesthetic that I dig.
3. THE DARK KNIGHT RISES (Dir. Christopher Nolan. Released 2012)
This is the most openly awesome trailer involving Batman from start to finish. The finale in the Dark Knight trilogy with my favourite Batman nemesis Bane coming in full force. The epic scale action, the pounding score and juicy lines from everyone are why I love this trailer. It give me goosebumps every time, and while all the Dark Knight Rises trailers were awesome and epic, this was epic turned up to 11 and never stopping, plus this made Bane look like the badass that he is and I loved it.
2. SICARIO: DAY OF THE SOLDADO (Dir. Stephano Sollima. Released 2018)
I’m a fan of the original Sicario, so I was nervous when a sequel without the same director and cinematographer was announced (same writer though). However, my nervousness wore off when this terrifying sounding, nasty looking trailer came one with one of the most badass pieces of music I’ve listened to. The building tension matched to imagery that had me guessing would’ve been enough…but then all hell breaks loose when Benicio Del Toro uses his finger as pistol bump stock and I was hooked. It looked like the badass, nasty, epic and brutal sequel I wanted from Sicario and it was here.
1. BATMAN V SUPERMAN: DAWN OF JUSTICE (Dir. Zack Snyder. Released 2016)
Ok yes, three of the trailer here were Batman movies-my fanboyism speaks for itself (but they’re not in the same continuity so I win). This wasn’t as kid grabbing as Batman returns or ruthlessly epic as Dark Knight Returns, but it was a slow visual build to something I’ve been wanting to see on screen for years…Batman fighting Superman. The build up through music, visuals and music was great…and then we cut to Ben Affleck in front of the Dark Knight Returns costume-and the trailer became the best thing ever. The score becomes a war theme, the Bat-suit, Bat-wing and Bat-mobile get visual show off pieces before we see Ben Affleck in the regular suit looking beastly. And then we have Ben Affleck in the Bat-Armour from Frank Millar’s The Dark Knight Returns staring up with glowing eyes in the rain at Superman, and saying in a deep scary robotic voice “Tell me, do you bleed? You will”. And my brain exploded. And yes I’m a fan of the film itself, but this trailer was great and it’s the trailer I watch most to inspire me as a filmmaker-boosh.
But I’m not trying to make an echo chamber so let me know what your favourite trailers are.